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Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.
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Results 1 - 25 of 52 matches |
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Building a Business Case for Remote Support |
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No company today will approve expenditures for new service and support technology without an understanding of the return on investment (ROI) for the project. Luckily, companies with strong metrics programs in place will find building the business case for productivity-enhancing software a straightforward process.
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How To Use Citrix GoToMeeting Corporate To Successfully Meet Your Sales Goals |
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To reach their business goals, sales professionals must leverage new technologies. Web conferencing and collaboration tools can facilitate sales initiatives, letting salespeople meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment. Best of all,Web conferencing is a perfect way to cost-effectively deliver presentations, product demonstrations, meetings, seminars and training in today's increasingly virtual workplace.
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Insights to Accelerate Services Growth |
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As a Services Executive are you struggling with questions regarding what to measure, how to effectively engage with your customers, and what information should be leveraged and shared with service-chain partners and customers? Leading edge organizations are making tools and data available to their suppliers and customers with aggregated information from multiple data systems. Service-chain partners and customer personnel can now see the same views of service performance and activity. This is the next frontier to creating customer "stickiness" and business growth.
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Top 5 Initiatives for Achieving Breakthrough Customer Support |
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Through member conversations, conference presentations and Webcast Q&A, the SSPA has identified the top 5 initiatives technical support centers should pursue in order to deliver breakthrough customer support and enable customer success. This white paper will provide a roadmap for companies looking to improve all aspects of their support operation, addressing people, process and technology issues, with special attention paid to the role of remote support technology as a key enabler of success.
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Bringing Humanity Back to the Web |
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In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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Building the Customer-Centric Enterprise |
| By : SAP |
Published Date: Jan 01, 2008 |
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Building the customer-centric enterprise explores how insurers are seeking to maximize the profitability and growth potential of the markets by scrutinizing loss performance, retention strategies, buying behavior and demographics. The report features a customer analytics case study that draws on an interview with Michael Bernaski, acting chief analytics officer of Safeco.
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CRM Software: Reasons to Optimize |
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Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.
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CRM Without Compromise |
| By : SAP |
Published Date: Apr 02, 2007 |
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CRM is a business strategy that helps organizations cope with three of today´s most urgent business imperatives generating new growth, attaining operational excellence and enhancing competitive agility.
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Creating Higher Physician and Patient Satisfaction Using Online Channels |
| By : IBM |
Published Date: Mar 31, 2008 |
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View to this webcast and learn how Memorial Health System, a 500-bed hospital system in Colorado Springs, Colorado, has recently implemented a portal strategy based on IBM WebSphere Portal and Lotus Web Content Management that allows them to quickly and securely provide online capabilities for their external and internal user constituencies.
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Cashless Self Checkout: A Growing Trend That May Be Right For You |
| By : IBM |
Published Date: Jan 08, 2008 |
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According to Selfserviceworld.com, 50 percent of consumers prefer to use credit cards at self-checkout counters. As credit card usage continues to rise, it's beneficial for retailers to consider non-cash methods of payment. Download the white paper and see how self-checkout solutions from IBM can help increase sales and improve customer satisfaction.
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Do Smart Cards and Loyalty Systems Really Mix? |
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This paper considers whether smart cards really do have a role to play in loyalty systems or whether they are simply being promoted by the suppliers of smart card technology into what they see as a fast growing, profitable marketplace.
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Growing Opt-in Lists: Turning Web Browsers into Buyers |
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Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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GoToAssist Integration White Paper |
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GoToAssist Integration Services offer a variety of methods to integrate Citrix GoToAssist, the industry-leading remote-support solution, into an existing infrastructure quickly and easily. Integrating GoToAssist provides a single source for initiating remote-support sessions and viewing support details, allowing managers to easily audit the complete support experience to ensure best practices and processes are followed.
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Have Loyalty Cards Peaked? |
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Have loyalty cards reached the stage in their development when they are likely to be merged with other marketing and retailing systems, or will they simply fade away and join their precursors, the green shield stamps, in some far flung promotional graveyard?
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How to Acquire Satisfied and Loyal Online Customers |
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This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
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Helping Contact Center Agents Improve First Contact Resolution |
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It’s not surprising that first contact resolution (FCR) is becoming a high priority among forward-looking contact center managers. Increasing the percentage of contacts resolved during the initial contact provides three great benefits; customer satisfaction goes up, operating costs go down, and contact-center generated revenue goes up. There are also potential downsides, like extended handle time as agents strive to keep the caller on-line until the issue can be resolved.
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Results 1 - 25 of 52 matches |
Sort Results By : Published Date | Title | Company name |
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More Knowledge Management Topics |
Collaboration, Collaborative Commerce, Contact Management, Content Delivery, Content Integration, Content Management System, Corporate Portals, Customer Experience Management, Document Management, Information Management, Intranets, Messaging, Records Management, Search And Retrieval, Search Engines, Secure Content Management, SLA |
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