SAP for Consumer Products: Enabling You to Take the Direct Road to Success

Published by SAP on Dec 18, 2007

As CPG and retailing move rapidly toward a demand-driven future, it’s vital to keep in mind that accurate forecasting will be your key to superior performance –– and that the data driving your forecast and your response starts at the store. DSD companies can gain a clear edge with a seamless system, because information from the field is immediately reflected throughout your company, with no data inconsistencies, mismatches or latency.