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Buying and Using Marketing Automation Systems

Published by Marketo, INC. on Aug 25, 2008
This free podcast is an ideal introduction to marketing automation. Listen at your desk or on the road and discover answers to these questions:

    * What business challenges and problems cause B2B companies to look at marketing automation systems?
    * What are some of the near-term and longer-term ROI benefits to expect?
    * What key features and capabilities should you look for in a B2B marketing automation system?
    * What other factors should you consider?

Find out what marketing automation can do for you—and how to choose a system that fits your needs. Listen to this free 15-minute podcast now.
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